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Bulk Koozie Pricing: The Math for Resellers & Event Planners

Reel48 Team·

If you're reselling custom koozies or lining them up for a client's event, your margin is set by two numbers: the per-unit price at your quantity tier, and what your market will pay. The first number we publish — the same table our designer uses at checkout. Here's the math from there.

Your cost side: the published tiers

Full-color printing on neoprene, standard 12 oz size, plus a flat $0.05/unit shipping (slim cans are $0.05 more per unit):

QuantityPer koozieDelivered cost per unit
100$2.94$2.99
250$2.24$2.29
500$1.54$1.59
1,000$1.24$1.29
2,500$1.09$1.14
5,000$0.94$0.99
10,000$0.84$0.89

The margin math at common markups

Where you land depends on your market — event exclusivity, design work you're adding, and turnaround all move the number. The arithmetic at a 1,000-unit order ($1.29 delivered) looks like this:

Your priceMarkupMargin per unitMargin on 1,000
$1.941.5×$0.65$650
$2.58$1.29$1,290
$3.232.5×$1.94$1,940
$3.87$2.58$2,580

Run the same math at your tier: the deeper the quantity break, the more room between your cost and a price that still looks great next to retail koozies.

Fees you won't pay (that eat resale margin elsewhere)

Many suppliers quote a low unit price, then add art fees, plate or screen charges, proof fees, and inflated shipping at checkout — every one of which comes out of your margin. Here the live preview is the proof, artwork placement costs nothing, shipping is the flat $0.05/unit shown above, and the checkout price is the whole price. Reorders rerun a saved design, so a repeat client doesn't restart the process.

For event planners: budgeting per guest

Client events price cleanly per head. A 150-guest event needs 150 koozies at about $2.84 each — roughly $430 delivered, under $3 per guest for a favor that leaves with them. Round up to the next tier break when the count is close: at most breaks the extra units cost little and cover the plus-ones. Order 4–6 weeks ahead; production and delivery runs 2–4 weeks, and rush (1–2 weeks) is a conversation.

Ordering is self-serve

No trade account, no quote forms: design in the online designer (or have your client approve the live preview themselves), pick the quantity, and check out. The full price list with magnet add-on pricing is on the custom koozies page, and the deeper cost breakdown is in our koozie cost guide.

Price your order in the designer →