# Bulk Can Cooler Pricing: The Math for Resellers & Event Planners

> What to charge when you resell custom can coolers: real tier pricing from $0.84/unit, margin math at common markups, and the fees you won't pay.

Published 2026-08-28. By Reel48 Team. Tags: can-coolers, pricing.

**If you're reselling custom can coolers** (also called koozies) **or lining them up for a client's event, your margin is set by two numbers: the per-unit price at your quantity tier, and what your market will pay.** We publish the first number, the same table our [designer](https://www.reel48.com/design/coozie) uses at checkout. Here's the math from there.

## Your cost side: the published tiers

Full-color printing on neoprene, standard 12 oz size, plus a flat $0.05/unit shipping ([slim cans](https://www.reel48.com/products/custom-coozie-slim) are $0.05 more per unit):

| Quantity | Per can cooler | Delivered cost per unit |
| --- | --- | --- |
| 100 | $2.94 | $2.99 |
| 250 | $2.24 | $2.29 |
| 500 | $1.54 | $1.59 |
| 1,000 | $1.24 | $1.29 |
| 2,500 | $1.09 | $1.14 |
| 5,000 | $0.94 | $0.99 |
| 10,000 | $0.84 | $0.89 |

## The margin math at common markups

Where you land depends on your market. Event exclusivity, design work you're adding, and turnaround all move the number. The arithmetic at a 1,000-unit order ($1.29 delivered) looks like this:

| Your price | Markup | Margin per unit | Margin on 1,000 |
| --- | --- | --- | --- |
| $1.94 | 1.5× | $0.65 | $650 |
| $2.58 | 2× | $1.29 | $1,290 |
| $3.23 | 2.5× | $1.94 | $1,940 |
| $3.87 | 3× | $2.58 | $2,580 |

Run the same math at your tier: the deeper the quantity break, the more room between your cost and a price that still looks great next to retail can coolers.

## Fees you won't pay (that eat resale margin elsewhere)

Many suppliers quote a low unit price, then add art fees, plate or screen charges, proof fees, and inflated shipping at checkout, and every one of them comes out of your margin. Here the [live preview is the proof](https://www.reel48.com/design/coozie), artwork placement costs nothing, shipping is the flat $0.05/unit shown above, and the checkout price is the whole price. Reorders rerun a saved design, so a repeat client doesn't restart the process.

## For event planners: budgeting per guest

Client events price cleanly per head. A 150-guest event needs 150 can coolers at about $2.84 each. That's roughly $430 delivered, under $3 per guest for a favor that leaves with them. Round up to the next tier break when the count is close: at most breaks the extra units cost little and cover the plus-ones. Order 5–6 weeks ahead; production and delivery run 3–4 weeks, and express production at checkout ($30 for 100–199 pieces, $40 for 200–399, $50 for 400–749, and $60 for 750 or more) cuts that to 2–3 weeks. The [rush guide](https://www.reel48.com/blog/rush-custom-koozies) has the details.

## Ordering is self-serve

No trade account, no quote forms: design in the [online designer](https://www.reel48.com/design/coozie) (or have your client approve the live preview themselves), pick the quantity, and check out. The full price list with magnet add-on pricing is on the [custom can coolers page](https://www.reel48.com/custom-koozies), and the deeper cost breakdown is in our [can cooler cost guide](https://www.reel48.com/blog/how-much-do-custom-koozies-cost).

**[Price your order in the designer →](https://www.reel48.com/design/coozie)**

## Keep reading

- [How Much Do Custom Can Coolers Cost in 2026? (Real Price Table)](https://www.reel48.com/blog/how-much-do-custom-koozies-cost)
- [Rush Custom Can Coolers: How Fast You Can Get Them, and What It Costs](https://www.reel48.com/blog/rush-custom-koozies)
- [When to Order Wedding Can Coolers: A Week-by-Week Timeline](https://www.reel48.com/blog/when-to-order-wedding-koozies)

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